Take it on a Thursday or Friday, when the big Sunday advertisements are in process construction, the scene is remarkably lively, and the man at the head of the advertising department has plenty

He must have very clear-cut and definite ideas as to what’s what, and no matter what influence may be brought to bear upon him by the different managers the advertising manager must have a stamina to select what he considers the best and arrange the same as he thinks wise, while at the same time he must have sufficient tact and skill to do these things without hurting the